Company History



Since 1990, Free Country has manufactured casual outerwear and active wear inspired by a modern, active lifestyle and has emerged as a power in the apparel industry with a look and spirit that stands on its own. We take a different approach to outerwear by creating compelling designs through a fusion of active performance and fashion. The driving force behind Free Country’s success began with its founder, Ira Schwartz, who found inspiration in his own active lifestyle of outdoor sports and especially skiing.

 From the beginning, Ira had a vision “to market and merchandise a lifestyle which reflects the philosophy of doing one’s own thing – creating authentic outerwear with a not-too-serious attitude, that people will have fun wearing.” The result was a collection of men’s outerwear and activewear constructed from active, high performance fabrics with rugged charm, smart styling and classic authenticity. Ira’s innate ability to seek out trends and develop fabrics with special breakthrough characteristics put Free Country on the map in the retail world.

 When Ira’s wife, Jody, joined the company in 1994, the inspiration for a ladies collection became clear. The strong consumer reaction proved that our niche in developing high quality, high performance fabrics was just as relevant for the lifestyle needs of today’s modern active women.

 The kids’ division, which had its initial launch in fall 2001, takes the elements of what Free Country does best and extended that into the children’s market. Both the girls and boy’s collections have an edginess and sophistication that would catch the eye of any “kid who wants to look cool.” Pop colors, fun trims, details and innovative fabrics ensure that kids will feel comfortable and confident wearing a Free Country jacket. Parents can be rest assured that their kids have a high quality jacket produced by a company that knows, better than anyone, how to keep their kids warm and dry – and happy!

 In 2008, Free Country extended our product line to meet the needs of our consumer in the warmer months of the year by launching a swimwear division. Free Country swim continues our brands active lifestyle attitude with athletic silhouettes in cool active inspired prints and pop fashion colors. . Whether swimming in your pool, running on the beach or surfing in the ocean, we have the swimsuit for you.

 Free Country has also become known for our “zip in/zip out” TV commercials with their addicting Free Country original songs. You can view our most recent one here:


Headquartered in New York City since 1990, Free Country Ltd. produces authentic recreational outerwear, activewear and swimwear for men, women and children. Free Country can be found in a variety of retailers throughout the U.S., Canada and Europe. Free Country is located at:

1071 Avenue of the Americas, 9th FL

New York, NY 10018.

212.719.4596