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  FOR IMMEDIATE RELEASE
Free Country, Ltd. FREE COUNTRY LAUNCHES NEW "LIVE IN IT" HOLIDAY CAMPAIGN Outdoor and Television Advertising Campaign Shot in Utah
Click to view Free Country TV Commercial New York, NY -- October 23, 2006: There's just something about the sound of a zipper that signals the arrival of cold weather, functionality and the outdoor fun that comes with it. Free Country, the men's, women's and children's outerwear brand, takes full advantage of this subliminal tool in their spirited new holiday advertising campaign, which will debut in November. The campaign, which denotes a creative repositioning for the brand, was created by New York-based agency, m media, and includes outdoor and TV. The spot opens with the unmistakable sound of zippers closing as our Free Country "tribe" of 5 head out for a day of fun in the great outdoors. Filmed on the top of Snowbird Mountain, just outside Salt Lake City, Utah and directed by Patrick Van Hautem, the 30-second spot called "Free Country, Live in It" will debut next month in November. The commercial will air on cable networks in select markets including MTV, TBS, E!, A&E, CNN, Comedy Central, Bravo and ESPN, among others. The brand's website, www.freecountry.com, will also feature the new "Free Country, Live in It" television commercial. The outdoor component of the campaign features a 300-ft. billboard wrap at 1400 Broadway, a commercial building located in the heart of New York City's high-traffic fashion district. While the broadcast spot focuses on the active face of the brand, the billboard wrap emphasizes Free Country's fashion and lifestyle collections, with close-up images of standout looks from the Autumn/Holiday 2006 collections, such as metallic down-filled jackets, parkas with fur-trimmed hoods and soft shells jackets.
Since its introduction in 1990, Free Country has emerged as a leading lifestyle brand for casual outerwear and activewear. Under the direction of founder Ira Schwartz, the company manufactures and markets men's, ladies' and children's collections that are notable for their fashionable and functional looks with exceptional value. Combining authentic performance features with trend-right design, Free Country has become a favorite with consumers and retailers alike, with distribution extending from department stores to better specialty chains, urban fashion retailers, sporting goods dealers and performance apparel catalogs.
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