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  FOR IMMEDIATE RELEASE
Contact: Jason Worth
Free Country, Ltd. FREE COUNTRY GOES TO THE BEACH WITH NEW LADIES' SWIMWEAR COLLECTION New York, NY — May 13, 2008: Leading lifestyle brand Free Country, based in New York City, is thrilled to announce the launch of their ladies' swimwear line. Whether lounging by the pool, running on the beach or swimming in the ocean, women will feel confident and sexy in Free Country's new line of swimwear. Eye-catching styling and splashes of color come together to create a line of trend right swimwear for today's modern active woman. The new swimwear line will complement Free Country's active-inspired outerwear and sportswear collections. Free Country will debut the swimwear collection July 19-22 at the Swim Show, Booth #623, in Miami. Free Country's success at retail is fueling historic growth for the company and lead to expansion of its core lifestyle heritage into the swim department. Similar to Free Country'a outerwear innovation, the new swim line uses active inspiration, color-block detailing and trim accents as notable attributes. The debut collection is divided into four main categories to meet the fit, styling and attitude of women's swimwear needs. Free Style groups will interpret emerging fashion trends from an active perspective for an updated missy/contemporary design. Interchangables are a group of mix & match separates geared to the young missy or "bridge" (junior/missy) woman. This group also includes both prints and solids and is highlighted by 2-in-1 reversibles. Free Form will innovate several select styles with specialized control fabric to enhance a woman's figure and minimize any figure flaws she may perceive. AthletX group is performance-inspired swimwear for today's active woman. Color blocking and mesh inserts make this collection perfect for beach volleyball or running on the beach. Gary Silverman, National Sales Manager of Free Country Swim states, "The ladies swimwear market continues to thrive. Having said that, there is a real opportunity for growth based on today's women's active lifestyle, to layer in an athletic inspired swimwear collection. Whether she's a real doer or just a spectator, she is being strongly influenced by the active lifestyle." Jody Schwartz, Executive Vice President of Free Country, says, "There is a real void of fashionable, yet functional swimwear in the marketplace so we drew upon Free Country's active inspired outerwear and sportswear to develop a swimwear line which we feel is a natural brand extension to compliment our existing business." Free Country is proud to announce the showing of the full ladies' swimwear line this summer at their amazing showroom overlooking Bryant Park, in the heart of the fashion district in New York City, at 80 West 40th Street, 4th Floor. To inquire about Free Country Swim, please contact the National Sales Manager, Gary Silverman, at 212-719-4596. Since its introduction in 1990, Free Country has emerged as a leading lifestyle brand. Under the direction of founder Ira Schwartz, the company manufactures and markets men's, ladies' and children's collections that are notable for their fashionable and functional looks with exceptional value. Combining authentic performance features with trend-right design, Free Country has become a favorite with consumers and retailers alike, with distribution extending from department stores to better specialty chains, sporting goods dealers and performance apparel catalogs. Free Country's headquarters are in New York City, to inquire about Free Country or Free Country products, please call 212-719-4596. # # # 
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